Michael Lengel

Michael is the marketing director and co-founder of Sonder Collective with a passion for driving growth for startups and new businesses. He is a marketer and creative originally from the midwest and based in Denver since 2009. Michael was the eighth employee at Craftsy — acquired by NBC Universal in 2017 — building the customer experience and marketing channels, including social media to the tune of tens of millions of fans and millions in revenue.

After hours, Michael moonlights as a musician, photographer, and writer.

Find his work at or @lengezz



Joshua Kendall

Josh is the creative director and co-founder of Sonder Collective. He is a photographer and video production guru with a background in brand, design, and film. He led the editing team at Craftsy.

From Bangkok to the Mile High, Josh has worked with brands large and small to develop their brand, design, and video production.

He studied cinematography and video production at the University of Kansas.


Amanda Pehrson

Amanda Pehrson is a digital marketing professional with more than 10 years of experience and a background in editorial journalism, project management, public relations, blogger relations, social media, and email marketing.

With a wealth of both in-house and agency campaign experience, Amanda has developed social, email, and award-winning blog campaigns for brands including Crocs Footwear, The Meredith Corporation and Denver tech startup, Craftsy.

Amanda was born & raised in Denver, Colorado, attending the University of Colorado in Boulder.

Amanda is also the resident designer and metal-melter at Fancy Boheme Jewelry.



Lindsay Roussin

Lindsay Roussin is a writer and digital marketing specialist with experience in editorial journalism, content marketing, social media, and project management. She specializes in luxury, wellness and style content and is published in more than 30+ lifestyle features.

She studied writing and rhetoric at James Madison University, then headed west to pursue a masters in professional creative writing at the University of Denver.

Lindsay is passionate about writing and healing. She shares big 'ole pieces of her heart at @wildheart_livin